Who is Mr Enviable? - His Okada Hustle to $10k Davido Gift Explained

When Nigerian music superstar Davido makes an unscheduled stop in a Nigerian state, the attention is guaranteed. Over the weekend, he visited Abia, but the viral moment was not the concert; it was the courtesy call.

Davido was hosted by Ituma Chukwuemeka, the transport entrepreneur known as Mr Enviable. What truly seized social media attention was the subtle, confident presence of the businessman, and the widely reported $10,000 cash gift presented to Davido.

The clip forced a single, immediate question: Who is the quiet businessman who can afford to buy an endorsement from Nigeria’s biggest cultural export?

From Okada Rider to Mobility CEO

Mr Enviable’s story is the definitive blueprint for the new Nigerian entrepreneur. His hustle began not in a boardroom, but on the congested streets. While studying at Michael Okpara University, he worked as an okada rider in Umuahia. Post-graduation, he scaled down to a keke driver in Lagos.

This was not poverty; it was market research. Navigating Lagos congestion exposed the raw inefficiencies and opportunities within the mobility sector, the need for affordability, logistics solutions, and eco-friendly options. Those experiences became the foundation for the Enviable Group.

Today, the Group operates across Abuja, Abia, and Lagos, spanning logistics, vehicle rentals, tricycle sales, and critically, electric mobility solutions.

Cubana Validation

A business is only as strong as its validators. Enviable Group secured massive corporate credibility when nightlife mogul Obi Cubana joined the company as Chairman. Cubana's involvement is not just funding; it's a testament to the business’s legitimacy and scalable vision.

Ituma, just 30 years old, has moved from combining studies and survival to leading a company validated by Nigeria's most influential entrepreneurs.

The bottom line is simple: Mr Enviable represents the self-made, aggressive, community-focused CEO. His quiet, focused effort to reshape the transport sector just received the loudest possible cultural endorsement from Davido. Nigeria is paying attention now because the hustle paid off, visibly and ruthlessly.